Franchise: Asmi Diamond Jewellery - Jewellery Franchise

ABOUT US Gitanjali Group is a 6,000 Cr.corporate with interests in diamond and Jewellery retail, infrastructure and lifestyles businesses. In the diamond and Jewellery segment, the company has a significant presence across the entire Jewellery chain. From Sourcing raw materials to selling branded Jewellery, every avenue in the industry is covered by the company’s integrated systems. Set up in 1966 the company has won over 50 awards for outstanding achievements in the exports of polished diamonds. Gitanjali is the first company in India to introduce branded Jewellery and has a dominant presence in retail Jewellery. The company has strong brands such as D’damas, Nakshatra, Asmi, Sangini, Gili etc and sells its products in India through its vast network of 1250 outlets including outlets in host stores. In fact, five of the top six brands in the Indian market are owned or managed by Gitanjali. These brands manifest the significance of the group in the Indian Jewellery retailing market. Additionally, the company operates 143 retail Jewellery stores located across the United States through the acquisitions of Samuels jewelers and Roger Jewelers. Our brands reach out to and address every conceivable need of Jewellery buyers in India, from luxury to lifestyle, from gold to silver, from diamonds to colored gemstones, from the very high end to the lower points on the price spectrum. The brand name offers buyers an assurance, so that they can purchase Jewellery with confidence, and flaunt it with flair. THE Brand Asmi Diamond jewellery was originally introduced in 2002 by the Diamond Trading Corporation (DTC), before being handed over Gitanjali Gems Limited. Asmi in Sanskrit means “I AM”, it is jewellery for the new age woman, celebrating her new found economic & social independence. For her, self indulgence & self rewards are needs that co-exist with her family, social or professional responsibilities. The brand aims to fulfill every woman’s innate need for self expression while lauding her inner fire. Asmi caters to the woman of substance & satisfies her need for reward & recognition, evolving continuously to suit her style & personality. Asmi jewellery with its unique curvilinear forms around All these years the brand has been endorsed by various actresses such as Priyanka Chopra, Kajol, Parizad Zorabian & Mandira Bedi. All these women epitomize the different strength that an Asmi woman is identified with Fire – Spirited, Goal Oriented & with an Inner Fire. FORMAT COMMERCIALS STORE FORMAT AREA REQUIRED SQ.FT MIN.STOCK INVESTMENT IN RS. STORE FIT OUT COST RS./SQ.FT. INITIAL FRANCHISEE FEE RS.LAKHS Asmi Diamond Jewellery 500-700 60 lakhs to 80 lakhs 1500-1800 1.5 lakhs TERMS AND CONDITION 1. Exclusive Franchisee agreement to be signed between Gitanjali Lifestyle and the franchisee with 3years minimum lock in period. 2. Store fit outs to be done by the franchisee as per company format. 3. The average stock of Rs.60 to 80 Lakhs. to be maintained by the franchisee at the store. 4. Payment terms 50% at the time of placing order and balance 50% before store opening and despatch of stocks. 5. Gitanjali will provide POS materials required for sale of products. 6. Goods will be sold on MRP from the Asmi store. 7. One time nominal franchisee fee of Rs.1.5 lakhs to be paid by the franchisee towards license fee for the following support from the company. COMPANY SUPPORT Project support • Demographic analysis of the location • Site evaluation • Architectural designing of the store. HR support • Recruitment of staff • Periodical training of technical and sales staff for a better knowledge and enhancement of selling skills. Operational Support • Operations control systems including employee handling recommendations, register controls, product pricing guidelines and production trouble shooting techniques. • Operations Manual. Marketing Support • Advertising and promotion formats • Publicity suggestions • Marketing and brand advertising support in national and regional electronic and print media • Event based time to time national and regional promotions schemes • Assistance in trend analysis and merchandise by our Jewellery designer and merchandiser.